There is nothing new about info-graphics but it is quite in its infancy in gaining momentum in its use across business to communicate information.
This is an info-graphic I developed based on the recently released U.A.E. population statistics by the National Bureau of Statistics.
The use of visual data has a couple of benefits over textual/numerical data:
1. Visual information is a more interesting way of explaining data that people can easily understand. Think about it, whats easier to understand seeing the distribution of male vs female in a population or a visual representation of that ratio?
2. Visual information also saves a lot of time in processing information as its explains a lot with a very few words. Yes it may take more time to produce an infographic, but it more than makes up for time saved by your audience in processing that information. Thats what you want for your business at the end of the day, people to easily understand and process the information you are sharing. People also connect much better with visuals.
3. Humans by nature are programmed to be more visual. Representing your information visually hence caters to that human need. More than 60% of the population are visual learners.
(click on the infographic to see the full resolution)
