People Matter the Most

People experiences that make a difference

Leadership development expert and entrepreneur with a track record of making a difference in some of the UAE’s most ambitious startup government organizations based on cutting edge approaches.

Organizations I have had the pleasure to work with


People don’t tell stories about brands or products. Instead, they tell stories about their experiences, what they feel, what they think, and what they dream. The most successful companies connect people to meaningful experiences.

Every challenge — every adversity —contains within it the seeds of opportunity and growth.

Drive Trust & Engagement

A simple three step process to creating experiences that your people will love you for.


An analytical approach to discovering your challenges.


Leverage technology and design thinking to create world class experiences.


Change management to drive cultural change.

Business Challenges I Can Help You Address

Cultural Transformation

Is your culture holding you back from realizing your organization’s full potential?

Leadership Development

It’s not just a theory. Leaders drive stronger team outcomes and boost revenues. Do you have the right leadership skills in place?

Strategy Planning & Execution

Have you come up with a great strategy and are wondering how to get organizational buy-in and alignment?

Change Management

Change is hard. Are you utilizing the right framework to win your peoples minds and hearts to bring about change?


At every moment you can tell if the vibration that you are sending is either a positive one or a negative one. Does your engagement model work for you?

Systems Transformation

Are you leveraging the best technologies to move your organization forward?


“One of the most multi-talented personalities I have ever met..Very good at what he does”

“Mash always looks at the big picture..He is more concerned about the value we create at work rather than just looking at the daily transactional work.”

“Mash’s energy and creativity can be very inspiring”

“Mash always strives for improvement in whatever he does and he inspires the people who work around him to think in the same way”
“Mash will be the first to present a new perspective and invites others’ perspectives into the mix”
“Inspires people to think out of the box and in the process identify our hidden/potential strengths”

Global Awards

Best L&D Programme

CIPD Highly Commended


Best Global Onboarding Program

Brandon Hall Gold Award



Get in Touch

“Great leaders can see the greatness in others when they can’t see it themselves and lead them to their highest potential they don’t even know.” 

― Roy T. Bennett, The Light in the Heart


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